Choice — The entrance can be chosen
We each choose coffee for different reasons.
People who are drawn to the change in flavor and choose accordingly.
People who find value in differences of origin, variety, and processing method and choose accordingly.
People who choose based on a cup that fits into daily life without strain. There are many things to choose from. That's why, at the same time, you cannot choose everything. A cup is a collection of choices.
Effort — Depth tends to be biased
Once an entrance is chosen, a person proceeds deeper along it.
There are people who keep tightening the extraction conditions,
and there are people who continue to pursue differences in origin and processing.
Each interest eventually becomes refined into a single axis.
However, there is also another expansion beyond that axis,
and there too lies value that has been accumulated in the same way.
Enlightenment — When you dig deep, you can see
Even if the ways of choosing differ, the sensations you arrive at overlap somewhere.
The deeper you go, the more the boundaries become ambiguous.
Differences remain.
Can you understand?
But the meaning attached to it becomes less strong.
Coffee is not a single thing, nor is it divided.

Here is the venue for the Suita Rising Sun Japan Coffee Festival
