What is it about coffee that captivates people? Is it the components, the atmosphere, or perhaps themselves while drinking coffee?
I think it's the 'difference'.
The differences arising from country, region, altitude, variety, harvest date, and roasting.
The difference between the me who couldn't drink it back then and the grown-up me now.
If we are captivated by coffee that allows us to feel many 'differences', what a wonderful opportunity this event is.
I love coffee, and I am determined to lead the future coffee industry. Doi, who will be standing in the shop with me this time, feels the same. We would love for you to try our coffee right now.
The region we were born and raised in, and the coffees we've encountered, are different. Please enjoy the coffee expressed by us, who are of the same generation and love coffee.
Activity Introduction
Our mission is to expand the value and perception of coffee through its provision, and to create a new coffee culture.
We will operate primarily in Sapporo, but our goal is to have operations in all 47 prefectures and every city in Hokkaido.
Coffee culture and history vary widely by city and country. Even when focusing on the specialty coffee field that I will mainly handle from now on, there are countless examples, and new movements arise daily.
I will properly understand and convey this coffee culture and the daily changing trends.
I intend to convey it through event booths, temporary shop operations, collaborative pop-ups, and the like.
Expensive coffee isn't inherently superior, nor is 'From Seed To Cup' everything.
Respect customs and pass on the culture.
I hope to become a presence that cherishes the traditional form while bringing a fresh breeze to the area.
Greeting to the readers and enthusiasm for the event
We will brew coffee more delicious than anyone else. We'll be waiting in Suita.
Location
Mawarimichi
