One-line profile
~The first step that dramatically changes your skin's destiny~
With a free diagnosis, we’ll find skin care that’s perfect for your current skin. Would you like to transform your future bare skin?
──The unchanging "connection with customers" even as times change
"Please, never try to push a sale on me."
The words of the previous generation: I loved the time spent conversing with customers more than product explanations.
The cosmetics industry is one where trends and products change dramatically over time. With more places to purchase—drugstores, online shopping, etc.—customers now have far more opportunities than before to choose where to buy. In this context, how has the locally‑focused Fujiya Cosmetics Store built relationships with its customers? This time, we spoke with the mother‑daughter owners who have run a shop in the Asahi‑dō Shopping Street for many years.
Aiming to be a store chosen in the era of "it’s the same no matter where you buy."
It's not like a restaurant where you can compete on 'taste'; because cosmetics are the same product at the same price wherever you buy them, whether customers think 'I want to buy here' essentially determines the store's value, and it's no exaggeration to say that.
Because 'it's the same wherever you buy it', the question is how Fujiya Cosmetics Store can convey its unique value. We face this difficulty daily and keep devising solutions. It was the shop owner's mother who taught us that.
Fujiya Cosmetics Store has been passed down from the previous generation, and now it is continued by a mother and daughter.
Fujiya Cosmetics places more importance on conversation and small talk with customers than on product explanations. It was a shop that felt as comfortable as one's own home.
In this era where you can buy anywhere, many customers travel from far away for the reason 'I want to consult at Fujiya Cosmetics Store.' It's not the product but the appeal of the 'people' handling the product that drives their visit. The foundation of such pleasant service lies in the way the previous generation continuously demonstrated how to engage with customers.
—Skin Diagnosis and Counseling—
By checking the condition of the skin with a dedicated device, you can share the current state with the customer and learn how to care for the skin and choose products that suit you. Being able to select products that fit you together with a professional, with confidence, is also a reason for its popularity.
—Confirm the self you want to become—
By visualizing the future version of the self you want to become, you can be told what you should do starting now. You can work hand in hand with a professional who cares about your skin even more than you do to improve your skin.
Enjoy conversations with local customers – “Fujiyama Festival”
There is an event that has been ongoing since the previous generation under the name “Fujiyama Festival.”
It started from the previous generation’s desire that “customers enjoy shopping more fun, more beneficially, and at a relaxed pace.” Customers take extra time to care for their skin while trying various products. Because there are exclusive benefits for the Fujiyama Festival, it has been well received as an event where customers can shop more advantageously and with greater satisfaction than usual.
Even there, the previous generation reportedly emphasized, “Please never do hard selling.” They love talking with customers above all, seeing each customer off one by one; the two shop owners have continuously observed that attitude.
Now, having taken over from the previous generation, we enjoy conversations with customers just as they did. Before explaining the “product,” we let them get to know the “person” behind the cosmetics.
—Because of this person, I want to consult with them—
Skin concerns and consultations may be topics you discuss with acquaintances as a familiar subject, but there are probably few people who, like you, think about them attentively every day. At FujiyA Cosmetics Store, we start by thinking together about the skin you want to have in the future, so customers likely feel a sense of reassurance that we understand them.
As the most approachable skin expert.
One of FujiyA Cosmetics Store's popular services, the face massage, also started from a conversation with a customer. The attitude of listening to a customer's casual remark, built over a long time into a form of 'trust', supports the present of FujiyA Cosmetics Store.
As a lifelong caretaker and skin expert, in order to continue supporting customers for a long time, it is necessary to propose not only improvements for the 'now' but also suggestions that anticipate the future skin the customer wants to have.
Sometimes we talk about or explain things that the customer has not yet realized they need. This can be said to be a perspective unique to a skin expert who thinks about the customer's skin more than the customer themselves.
StoreInformation
Fujiya Cosmetics Store
Access
〒564-0031
6-5 Motomachi, Suita City, Osaka Prefecture
4-minute walk from JR Suita Station
No dedicated parking
※There are paid parking ticket areas around
Paid coin parking is available.
> Business hours
10:00–20:00
No reservation required (We would appreciate it if you could contact us in advance).
Regular holidays: every Thursday and the third Wednesday.
> Phone number
０６－６３８１－５３９５
Check with the Suita City Asahi‑dō Shopping Street web app.
VOICE interview article handled by "Suita Information Bureau" by Suita City Asahi‑dō Shopping Street.
